Synopsis
As a passionate and creative-minded professional with more than 10 years of industry experience, I enjoy approaching complex projects from a unique perspective. Much of my success working with clients can be attributed to my ability to understand their specific needs, and execute one-of-a-kind solutions for them.
I'm dedicated to developing companies from within and enthusiastic to achieve short term objectives and long-term successes in complex and evolving environments.
Browse my past work which spans decades and industries and get in touch.
Things I've Done
Owner
Gabroll Studios
April 2019 - 2024
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Created a witty consumer goods and e-commerce to brand
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Designed, listed, and sold a myriad of products including apparel, home goods, greeting cards, and candles
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Wrote, Directed, Performed, and Animated more than 30 minutes of original animated media content
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Used Adobe software suite daily to create hundreds of products
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Researched trends to discover under-served niches
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Orchestrated photo shoots for marketing materials
Founder / Lead Designer
Goodie Two Sleeves
Nov 2001 - Mar 2020
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Designed thousands of SKUs that generated > $250M at retail
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Created company identities and voices for multiple brands
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Developed and executed unique marketing strategies and product variations to sustain ~ 15% growth annually.
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Maintained relationships with and designed white label products for multinational brands like Disney and Universal.
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Managed in-house art team and freelance designers to meet tight deadlines
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Reviewed and approved designs, artwork and content developed by creative team.
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Orchestrated photo shoots to create product assets and marketing materials
Even More Things
Browse some of my viral work, where I illustrated thousands of custom requests for past customers on their order packaging.
